Job Description

Good Air is a dealer for Mitsubishi Electric, the top heat pump brand in the industry. For over 15 years, we’ve designed and installed custom heating, ventilation and air conditioning solutions for both residential and commercial customers across HRM. Good Air is one of the first Venmar AVS installers in Halifax, Nova Scotia.

Good Air is more than just a ventilation company; it’s a way of doing business.
Our goal is to consistently provide our customers with products and services that are designed to meet our customers’ specific needs. We are currently looking for an experienced marketing specialist to join our team. The ideal candidate will support our business development and enhance brand awareness by developing and implementing appropriate marketing plans and strategies through traditional and digital marketing channels.

Responsibilities:
1. Design customized marketing plans and marketing strategies based on the characteristics of our products and services to enhance brand awareness;
2. Develop social media content and campaigns and increase engagement on channels like Facebook, Instagram, and LinkedIn;
3. Organize & implement marketing campaigns, and manage the timelines to ensure the campaign is delivered on time and within budget;
4. Conduct market research and analyses on client feedback to identify the market trends and explore new opportunities for business development;
5. Deliver marketing plans and strategies and make presentations to the management team, and prepare marketing campaign reports regularly;
6. Analyze the performance results of marketing campaigns and provide suggestions to optimize marketing campaigns;
7. Track the results of digital marketing platforms, and implement search engine marketing programs to increase websites traffic via searching keywords;
8. Formulate and implement offline marketing events, seminars and promotional campaigns to generate publicity for our business;
9. Assist in developing and preparing promotional materials, brochures, marketing activities emails, landing pages, blogs, etc.;
10. Perform competitor analysis to generate effective adjustments on future marketing strategies and provide improvement suggestions for our products and services to increase competitiveness;
11. Establish and maintain good relationships with customers, partners, and external agencies to complete the marketing goals of the business;
12. Act as the company’s representative, respond to customer inquiries and attend trade shows and other industry events.

Requirements:
• Minimum Bachelor’s degree;
• Minimum three years of work experience in marketing;

How to apply:
Please send your resume to [email protected]. While we thank you for your interest, only selected candidates will be contacted regarding the position.

Required languages: English

Education level: Bachelor degree

Required skills: Proficient in traditional and digital marketing channels, able to develop and implement customized marketing strategies; Excellent analytical skills and communication skills;

Additional skills / Assets: Team player with the ability to build good relationships with our customers, partners and cross-functional teams; Ability to work in a high-pressure and fast-paced environment;

Closest intersection: 766 St Margaret's Bay Road Halifax, Nova Scotia, B3N 1K7